When it comes to keeping students enrolled, schools are always looking for that next advantage.

Yesterday, Melissa Martinez, chief communications officers at El Paso ISD in Texas, shared a new form of professional development for teachers and staff that has changed their mindset around community engagement and customer service.

After the presentation, several school leaders asked us to send them a copy–so, we thought we’d send it out here. You can watch the full recording below. No sign-up required. Our hope is simply that you, or someone on your team, can benefit from what EPISD is learning.

Watch the recording